Brand Appeal

Fuji Grand Hotel invited a professional design team to re-create a brand-new brand identity. A smooth design totem logo with an illustration feel, implying the image that the Fuji Grand Hotel is the first choice for the hotel; the Chinese standard font is deformed and modified by the style of the Chinese character studio, with calligraphy strokes and modern design.
The color selection is based on the well-known “Red Fuji” red as a symbol, showing that Mount Fuji blooms with auspicious images under the radiance of sunrise. The warm, positive, and confident concierge to treat each guest like family.